On 21st April 2015, the IAP Governing Council unanimously agreed to appoint Professor Giusella Finocchiaro as a member of the Jury of the Institute for Advertising Self-Regulation for the two-year period 2015-2016.
The aim of the Institute for Advertising Self-Regulation is to provide a safeguard for honest, truthful and fair commercial communication. Through a binding agreement, the Institute requires members to include in their contracts a special clause of acceptance of the norms of the IAP Code and of self-disciplinary decisions. The code is addressed to companies that invest in communication, as well as agencies, consultants, media distributors and dealerships and involves a broad spectrum of the Italian sector of commercial communications.
The members of the Jury and the IAP Monitoring Committee are chosen from experts in a position to evaluate with absolute independence and impartiality in accordance with the special Code, in order to guarantee the impartiality of self-regulatory judgment.
The task of the Institute is to analyze reports of advertisement not considered to be compliant with the norms of the Code, determine bans on unfair advertising, provide operators with prior advice concerning advertising that that has not yet become public and to protect the creativity of future advertising campaigns.
In the field of commercial communication the IAP is an influential interlocutor of the Italian Antitrust Authority and its importance is recognized both at national and European level.