In Italy there is an ongoing and ever more widespread outcry on the part of traders and business people against TripAdvisor, from Federalberghi (the hoteliers’ association), which speaks of a “genuine emergency” caused by malpractice that through blackmail and the threat of fear severely disrupts the activity of Tour Operators, to the Sos albergatori association which uses the Pirtadvisor app in an attempt to flush out misleading reviews.
There are also those who have come out in open revolt against the American portal and display a decidedly blunt sign at the entrance to their premises plainly stating “TripAdvisor users not welcome”.
The problem is the subject of long-standing debate and is first and foremost legal: Decree Law 70/2003 (from the European directive 2000/31/Ce) orders that the owners of websites are not responsible for any information sent by users, unless said owners are aware that such activity or information is illegal or that although aware of such facts and following the request of the Judge they fail to act immediately to remove or to prevent access to such information.
It is for this precise reason why TripAdvisor and other similar sites are under no obligation to verify the identity of the writer or the information received. Consequently the only possible protection to be obtained is when the violation has already taken place; namely to demand removal of the review, either directly or through a lawyer and to ask for payment of damages or to sue in the case of defamation or the violation of the right to personal identity.